5 Marketing Strategies Big Business Doesn’t Want Small Business to Know About
The era of the smart phone is here but local business owners are still in the dark ages. They are playing catch up with their customers and their behavior. An interesting Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their website for mobile devices! What does this mean for small business owners? It means this is a excellent time to stand out from the crowd. The mobile customers are ripe for the taking and you are in prime position to reap the rewards!
More than half of all searches are now being done on a mobile device and you as a small business owner can take advantage of it. Even a small business on a tight budget can make use of these five ways to target mobile users.
1. Mobile Optimized Site – Making sure that the site is optimized properly for mobile is step one, and without it pretty much everything else doesn’t matter. Make sure it is designed with mobile in mind, and is available on all platforms. According to market research from Google, 61 percent of consumers will leave a website if it’s not optimized for mobile.
2. Look into Mobile Ads – Mobile ads are cheap and effective. This might sound surprising but right now a lot of the inventory goes unsold each month which keeps the prices down. This makes it a prime time for you to jump in and explore mobile advertising.
3. SMS and Push Notifications – SMS messages have several great advantages. Number one; they get opened. A lot. According to Frost and Sullivan, SMS messages have an astounding 95 percent open rate! Push notifications are a great way to connect with your client base.
4. Using Mobile with Your Social Media – Having the capability to connect real-time with your social networks and send links to coupons, specials, events and even a link to your latest YouTube video is a quick way to not only increase traffic and buzz, but also to aid your site’s search engine ranking. Google hangouts are also now becoming a new and exciting way to reach prospects in real-time.
5. Location Based Marketing and Passbook – Be sure you’re able to be found with the various location based mobile services like Foursquare and Yelp, as well as look into new technology like Passbook, a terrific new app that enables users to store coupons, boarding passes, gift cards, event tickets, store cards, along with other types of mobile payment.
Using mobile marketing in local small business doesn’t have to be either complicated or pricey. The secret is to accumulate knowledge first, and add pieces as you go.