Friday, 30 October 2015
Thursday, 29 October 2015
Wednesday, 28 October 2015
Tuesday, 27 October 2015
Sunday, 25 October 2015
Friday, 23 October 2015
Make Your Facebook Page Come to Life
If you’re pondering ways to boost your Facebook page, I’d like to give you eight solid techniques for fast improvement that won’t cost anything but some time. These tips will not only enable you to optimize for Facebook and Google search better, but also lay the basis for better social interaction, and that is where the money is nowadays.
1. Make a Commitment - Facebook takes some time and thought. Many are the marketers who have wanted to use a Facebook page for their business, and soon abandoned it, which also says something about your company. Make a commitment to post and participate often, or it may be counter-productive!
2. Create a Custom URL - Make sure you get a custom URL for your page. The one it includes isn’t likely to aid with search engine optimization (SEO) or for anyone looking for you.
3. Don’t Auto-Post Your Tweets - Twitter is great, but don’t make the mistake of reposting the very same tweets on your Facebook page. Be sure to post fresh content, not warmed-over stuff from elsewhere.
4. Keep Updates Short and Sweet -Like it or not, consumers are into short these days. There is a place and time for longer material, but generally aim to keep your posts short – 150 characters or less.
5. Deliver Lots of Awesome Content - Creating content that people are able to use and are talking about will be the #1 mission for your page.
6. Engage with Your Audience -Encourage interaction, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
7. Be Responsive to Problems -Take anyone who complains seriously, and be proactive in response to anyone that asks questions. You can head off a lot of problems this way.
8. Post Photos - According to Facebook, posts including a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only updates, respectively.
Small Business Marketing
Anyone who’s tried understands that small business marketing is not for the faint of heart. Promoting your small business depends on doing certain things and doing them well. The amount of competition we face these days is astonishing, and understanding how to get your pages delivering online is tricky.
Here are five significant actions to keep you in front of the competition!
1. Create a Marketing Plan - A detailed marketing plan is key to success. You don’t want to leave anything to chance. It should be well thought out. Map out every marketing element, and exactly how you plan to accomplish it. At the minimum, it ought to paint broad strokes to success.
2. Social Media Marketing - 91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. Just how do they do this? They do not waste time with their social media marketing. Map out a strategy for social media an stick to it.
3. Build a Mailing List -So many businesses make the mistake of not collecting customer and prospect emails from the start. Email is far from dead. MarketingProfs.com tells us that email averages a return on investment of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). If you opt to neglect it, you’re leaving a large part of your potential profits on the table
4. Video Marketing -Connect to all the local traffic that’s out there trying to find your business. Video marketing in this space is a relatively untapped vein, and having a quick video advertising your wares on page one of Google may result in tons of traffic and authority coming your way! According to the research company Forrester, any given video stands about a 50x better chance of appearing on the first page of Google than any given text page.
5. Gain a Mobile Presence - Microsoft reports that by 2014 mobile browsing will overtake desktop browsing. If your company does not have a mobile presence, you will become invisible. Therefore your small business’s website better start optimizing for mobile users and it should get it done quickly. Right now, the numbers are encroaching on the 50 percent mark. Are you prepared?
Wednesday, 21 October 2015
Just as you get to grips with Twitter and Facebook, along comes another social media platform for you to get used to.
If you have not already heard of Vine, you soon will as it has, as the name suggests, been spreading in popularity online like a weed.
Vine is a Twitter owned company that was launched early in 2013. It allows users to record short six-second clips that play continuously on an endless loop. This tiny six-second video is considered to be the equivalent to the 140-character limit on Twitter.
Think of Vine being like Instagram except with videos instead of pictures.
Users add these videos to social media sites like Twitter and Facebook and it is incredibly quick and easy to do.