Way back in the day (last year) it was a relatively simple undertaking to rank your pages in Google’s search results. Optimize the pages, have decent, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
No longer. Google has upped the ante, and besides making sure we are still managing to achieve most of the above named items, we are now expected to have a viable and buzzing social media presence to boot! This means complete social profiles, daily if not more posts, and interaction with your peeps frequently.
So just how do we create these “social signals”?
So how can we do this without tearing out all of our hair? Listed below are three easy ways you can quickly increase customer engagement, increase your audience, and boost word of mouth about your business.
Utilize visual media – However you slice it, most people now would rather watch rather than read. Whether we are pushed to this by a lack of time or the fact that it’s simply easier, that appears to be the state of society these days. Backing that up, Facebook reports that pics and vids attract 53 percent more likes than text alone.
Do it later on in the day – Customer engagement by way of likes, shares and follows, are occurring later in the day, based on this infographic. (See, you wanted to look at it, didn’t ya!)
Be quick on the draw – Don’t leave people hanging! They are wanting to engage with you, so make it a normal practice to reply to comments, tweets and status updates as soon as you can.
Here’s an excellent example of a business getting imaginative with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, allowing customers to browse through and see what they have to offer. Your business could also find new customers and further engage with the ones you currently have by following these simple suggestions!