With a simple webcam on your computer, or an inexpensive flip camera, I like the Kodak products myself; you can create effective video messages that will out rank and out sell your competition every time.
The use of Video combined with the Internet is powerful. People love to watch videos.
When people search online, they are often looking to get answers to their questions. When people search for the answer and they find a video, they will gravitate to the video more than anything else that comes up in the search results. So here are the best tips for video marketing I can give you.
As a business owner, you know the questions people are asking about your business. So it would be really easy for you to come up with answers to help people get their questions answered about your type of business.
If you were to make one video for each frequently asked question as it pertains to your business, in no time at all, you could easily have 10 videos. But don’t stop there.
Take it to the next level. Offer “the should” ask questions. Now you have the opportunity to really give viewers a deeper look into what your business can do for them, with answers to questions they did not even know to ask. Giving prospects more understanding of what your business is about and what it can do for them. With “the should” ask questions, you can progress a prospect forward and turn them into a loyal customer.
When you appear in a video, the viewer feels like they know you. You can create instant repport. People want to do business with people and video allows people to get to know you, like you, trust you and therefore want to do business with you.
Keep your videos short; get right in there with the answer to the question. Then tell them what to do next. You want people to take action, Right? So end your video with a call to action that is whatever it is you want them to do next.
“Come by for a free estimate”, Give them the address.
“Call us to see if we can help you”, give them the phone number.
“Visit our website to see our selection”, give them your web address.
Tell them what you want them to do and tell them how to do it.
Once you have your video made, now it is time to get them uploaded online. Videos get ranked in the search results very quickly when you tag them correctly. When you load a video to a video sharing site, you are able to enter a title, description and keywords.
By correctly filling out those fields, your videos will get seen by people who are searching for what you are offering.
So let’s take a look at how to fill out the video information correctly.
Put the question that people are asking, and is the subject of your video in the title.
Use the question along with other descriptive keywords in the description.
Place your main keywords for your business in the keyword field along with the keywords that pertain to the question.
YouTube is powerful. YouTube is the second largest search engine. People search YouTube to get answers to their questions. So the first place you want to submit your video to is YouTube. However the more video sharing sites you load your videos to, the more places people will find you. And the more places your video can be found the more authority Google will give your video. The more times you appear online, the more important you are to Google.
Before we wrap this up, you might need a few words of encouragement; most people do who are just starting out. So here goes: