You may think that online reputation management isn’t something you should concern yourself with. I would implore you to reconsider!
According to eMarketer 83% of consumers state that online reviews influence their opinions about a particular company, and 8 of 10 of these individuals added that a unfavorable entry on the internet has caused them to change their mind. One poor review, whether true or untrue, can frustrate all your best efforts if you don’t have an online reputation strategy set up. Keeping that in mind, we would like to offer five strategies your business can use to monitor and enhance your online reputation management.
1. Monitor your company and personal names – Keeping an eye on what’s being said about you and your company is of paramount importance. Fortunately, there are several free tools to aid in this regard, like Google Alerts, Hootsuite, Social Mention as well as others. 2. Claim all of your relevant social properties – Unused social media sites can be used by your competition to pull you down, and spread negativity. Be sure you claim all social sites that matter for your brand. 3. Dominate page one of Google for your brand name – A great way to ensure what people see and read about you whenever they Google you is to own all the virtual real estate! If all they find when they Google you is great stuff about you and your brand, you’ll not really be damaged by the occasional attack. 4. Ask for customer reviews – Customer reviews aren’t just gonna magically appear: you have to actively court them. Make a point of prompting your customers to write reviews, and do everything possible to make it easy for them: links to review sites, examples from other customers, etc. Of course, if you offer incentives, make it clear that you’re not attempting to bribe them or influence their review! 5. Engage with your people – Interacting with those writing comments, Facebook posts and tweets is an excellent technique to head off any issues from the get-go. Don’t participate in mud-slinging however, no matter how justified you’re feeling! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)
Online reputation management is much more vital than ever before, in this day of instant communication. Don’t neglect this one!